Blockchain

Warner Music Group (WMG) has partnered with The Sandbox, a gaming virtual world under Hong Kong-based software company Animoca Brands, to create its first music-themed world, WMG LAND, in the gaming metaverse. The music-themed world will feature concerts and musical experiences from WMG's leading roster of artists. This partnership marks WMG's first entry into the NFT metaverse realm, and The Sandbox's first deal with a major music company. With hundreds of top artists and labels such as Atlantic, Warner Records, Elektra, and Parlophone under its belt, The Sandbox added that the partnership will be creating a new arena for musical entertainment in the metaverse. 

Under the partnership, WMG will be working with The Sandbox to develop innovative music experiences for WMG LAND, These immersive experiences will then empower artists from Warner Music to engage with their fans, as well as reach the global community of The Sandbox. This, in turn, will "generate new revenue streams and new forms of virtual entertainment", said The Sandbox. 

https://www.marketing-interactive.com/warner-music-metaverse-sandbox

Warner Music Group spins into the metaverse with music-themed world